She worked for Disney and got to demonstrate part of the Mexican culture to Lee Unkrich and Darla K. Anderson.
"Coco" is the history of a 12-year-old child called Michael whose dream is to become a great musician, as his idol Ernesto de la Cruz, in spite of the fact that his family has the contact prohibited with the music. In the plot a trip is done for the Day of Dead men, one of the most important traditions of Mexico.
To achieve the movie, Disney passed more than 3 years visiting markets, squares, cemeteries, churches and workshops of the country to discover the real meaning and importance by day of Dead men.
- How DID you came to Disney and joined the team of Coco?
Since I finished my career, I sent my resume to job boards. One day, I received a call for an interview at an entertainment company. At the end of the call I asked: What's the company? He answered: The Walt Disney Company.
After a selection process, Media and Public's Relations Director at Disney in Mexico asked me: Why do you want to work at Disney as a lover and maximum patriot of Mexican culture? I answered: I know my country, I love it and I know how to value it. I want to enrich another culture and that it enriches me.
Finally, I joined the Public Relations Coordination. One day, Arturo López Gavito, Vice President of Disney's Marketing in Mexico, told me that people from Pixar would come to Mexico one week to get to know the country because they had an idea in mind. They wanted to investigate and understand the meaning of the Day of the Dead. It was never mentioned that it would be for a film, I had no idea of the magnitude of the project.
- How was IT meeting Pixar producers?
Lee Unkrich, director of Toy Story and Cars, among other films and Darla K. Anderson, producer of Finding Nemo and more, where the ones who visited Mexico. Before I arrived, I told my family about their visit and they encouraged me to receive them. That week, we visited Xochimilco where they appreciated the spectacle of "La Llorona", we visited the Dolores Olmedo Museum and were enchanted with the image of the xoloescuincle and the mega offerings.
We also travel in trajineras characterized by catrinas, and can explain to Unkrich and Anderson the meaning of death, of our ancestors, churches, cemeteries and markets. At a dinner we organized, they were able to eat tamales, enchiladas, quesadillas, punch, sopes, tequila and loved Mexican cuisine.
- HOW was your collaboration in the production of Coco?
My time in Coco was so interesting. I participated in the six years of production both internally and externally to Disney. Firstly, I was in the research process, I presented the tradition and I explained why Mexico is color, flavor and joy. After two years I stopped working at Disney to join a quality program in Conacyt, so I had to move to Prague. However, communication with Arturo, Lee and Darla was never lost and I continued with the research for Mexican culture. Returning from Prague, I joined Disney again.
I participated in some of the marketing activities related to the film, I collaborated in the promotion of the shows in the Disney California Adventure in the "Plaza de la Familia de Coco". One month after the premiere, participate in the organization of closing activities, such as the extraordinary Xochimilca Dinner at the Museo Dolores Olmedo.
Being involved so closely and intensely allowed me to understand what Disney needed from me.
- How did you feel when CLOSING the Coco experience and live the premiere at the Palace of Fine Arts?
My personal encounter with Lee and Darla was very endearing. Receiving my invitation to attend the premiere, see the "Thank you" in the photos at the end of the film, to share the place with Ed Catmull, President of Pixar, was something that I still can not measure.
I enjoyed seeing the work of six years in a place as wonderful as Fine Arts.